In today's uncertain economy, the job market is more competitive
than ever. So it's hard to believe that there are still people
who downplay the importance of resumes. They say, "I'll talk
about myself at the interview." But here's the catch: you may not
get the interview if your resume doesn't market your abilities
with precision and impact. Here are some tips on how to make
yours do just that.
1. Put yourself in the employer's
position.
Always remember the basic question that runs through the mind of
every employer who picks up your resume: What can you do for me?
They don't just want to know what you've done for someone else!
Hit the employers over the head with your applicable skills and
abilities that you've extracted from your work history and
education.
2. Do the thinking for the
employer.
Reading stacks of resumes can be tedious—never trust an employer
to read your entire resume. Write your resume on the premise that
employers are lazy and don't want to think! Market the skills and
abilities you wish to use most and which you think employers want
to see. Determine this through research of the company, a job
listing, advertisement, and so on. Write about your tangible
skills and forget the fluff about being a "hands-on professional
with a strong desire to excel in a challenging environment."
3. Keep in mind that people get
jobs, not resumes.
It's up to you to get the job through research, effective written
and verbal correspondence, and professional interviewing.
However, a perfect resume is essential for those competing for a
dearth of decent jobs in a tough economy. Use yours to market
yourself as the best person for the position.